About

Hi, I am Lucinda Curran, INFJ.

I came into this world as a shy and sensitive creature.

Like you, I have invested a lot of time and money, only to find that things don’t work – not because I haven’t put in the effort, not because I haven’t been 100% committed, not because it was my fault… It is just that the majority of coaching, mentoring and programs are designed to get you to behave like an extravert…

And let’s face it, as introverts we can smell inauthenticity a mile off!

When you try to follow these rules, implement these strategies, ramp up your energy to fit the mould – you end up burning out, becoming exhausted and wanting to give up on your dreams.

But it doesn’t need to be this way.

When we are true to ourselves, and do business OUR way, we can truly succeed.

I have to say, running service based businesses I know that we go above and beyond – what we do is life-changing, world-changing, so meaningful!